Ron Johnson: ‘We’ve Got To Get People To Understand Our Pricing Strategy’
He said that its turnaround has been tougher than anticipated but the “transformation is ahead of schedule.”
JCP
One big problem is that customers don’t get the new pricing strategy, which it started rolling out in February. A lot hinges on this.
“Our marketing isn’t doing the work. It needs to communicate pricing strategy” and bring in more traffic, he said. “We’ve got to get our pricing across.”