I recall in when Sussudio was popular he was axed about on MTV and he declared "it's about nothing," and laughed manically. I thought it was trash musically, and lyrically by his own admission it was pop nonsense.
My point is he was much better than that, jmo and tastes. No doubt, tho, those hits found an audience...
I think I was into electronic music around that time, and it stuck with me.
The Cadbury ad is funny.
http://www.youtube.com/watch?v=Wy52yueBX_s