The Supremes: Stop! In the Name of Love
Then the guys milked the same idea but almost made it sound fresh.
The Supremes: Back in My Arms Again
This time, the repetitive nature of what the guys were doing caused this song to miss the Top 10. There were probably sleepless nights at Hitsville USA as the guys were hurting the labels top act.
The Supremes: Nothing but Heartaches
Then the guys changed pace and tried something different for the girls, and it paid off. Watch how they use key changes (modulations) to ratchet up the tension.