Oprah Winfrey’s failures:
1. Oprah.com attracted 5.1million unique users in January 2011 when her daytime chat show was still being aired. But by July it was half that number at 2.4million, according to figures from comScore.
2. At the end of last year, O Magazine’s circulation was 2.4million, but it has steadily fallen since then and is expected to be around 1.9million by the summer.
3. OWN premiered on January 1, 2011, to an average of 505,000 viewers. One month later ratings plummeted to an average of just 135,000 with only 30 per cent of those viewers in the targeted demographic of women ages 25 to 54.
4. The Rosie Show debuted on OWN with 497,000 viewers.Within a week the ratings plummeted to 200,000 per episode.