They have a whiteboard, and five obsessions on that board: Latinos, women, college kids, union members, and blacks. With this formula....you will win (as spoken by the experts within the team). So anything that occurs....that has consequences over the election....there is an immediate statement made. As silly as you or I think of these statements....they support the core group.
The common strategy of simply dealing with topics....won’t work for his election campaign...because there just aren’t alot of positives to chat about.
Obama already has the black vote locked up, but he is going to lose a lot of hispanics due to the nationally perceived legal lynching of Jorge Zimmerhombre.
So it’s clearly not a wash, but a loser for his team.