See, that really isn't the long term goal. The long term goal is to advance conservatism. The people that say they won't vote for Willard view casting a ballot for him as a net negative to the conservative cause.
I disagree with that point of view and will absolutely vote for, as Mark Levin says, an orange juice can over Obama. However, the calculation many are making is that having a RINO in office (assuming he can even win) for some short term gain actually makes achieving real conservative change even more difficult because the conservative movement gets tied to a mushy moderate. Think how splintered the right was when Bush was busy pushing a new entitlement program, NCLB, amnesty, etc. It isn't a good situation and it stagnates the movement. Still, I think political pragmatism is very often necessary and the known consequences of 4 more years of Hussein are simply too terrible to not do everything in my power to get his carcass out of the White House - and that includes voting for said orange juice can if it's the only thing that even MIGHT have a chance to defeat Obama.
That is an idea. Would send a really true message to the elites and establishment if we (the people) can elect an orange juice can as POTUS. Thinking of voting for the Orange Juice Can.