It shows a terrible lack of confidence to run away from the very premise of your movie in your title. The original title John Carter of Mars is a good title...different and intriguing. Just John Carter...who’s that and what’s the movie about? It’s sort of like Republicans trying to appeal to moderates. We have a unique brand here that could get attention and get people interested, but we’re going to run away from who we are and hide it in order to try to appeal to the type of people who don’t like us. You don’t make a sci-fi movie and then market it is non-sci-fi in the fear that it will only appeal to sci-fi fans. You make a movie that sci-fi fans are so enthusiastic about that other people get curious and wonder what all the fuss is about.
Imagine if Star Wars was called “Luke Skywalker”.
-——John Carter...who’s that and what’s the movie about?-——
Exactly right. I knew nothing about it, but caught the commercial today.
I thought:
“John Carter”
Lots of special effects.
What the?
Oh well, who cares.
And that would have been my last impression if I hadn’t read this.