[zerosix]

A bit of history here on Snapple: it was a privately held company when first advertised and used by Rush; it became an overnight success, so much so that Quaker Oats purchased it. After that, either they changed the original formula or something as it wasn't nearly as good as before, so I quit purchasing any.

I also think that they quit advertising on Rush.

[conservatism_IS_compassion]

A bit of history here on Snapple: it was a privately held company when first advertised and used by Rush; it became an overnight success, so much so that Quaker Oats purchased it. After that, either they changed the original formula or something as it wasn't nearly as good as before, so I quit purchasing any. I also think that they quit advertising on Rush.

Certainly they did stop advertising on Rush’s show; that is why it was an example. I don’t recall for sure that they quit with prejudice, but I know they did quit. I didn’t recall that Quaker had bought the company, but clearly Rush has gone where Snapple went before with his Two If By Tea initiative. And I doubt that his marketing staff brings that up when talking to prospective advertisers . . .