[Hot Tabasco]

Write the program and express your distaste. This can be truly fun.

It's paid advertising and the station won't give a rip what you care about their sponsor unless you can assure them you are prepared to fork over more $$$ for the advertising space........

[Steamburg]

the station won’t give a rip what you care about their sponsor unless you can assure them you are prepared to fork over more $$$

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Don’t sell alternative media short. It’s not the station you go after it’s the syndicated talk show itself. They get sponsors on their websites and they spend inordinate amounts of time on social media (twitter and facebook). Tweets and posts can actually influence their brand there. When all a show has to sell is it’s credibility, reputation is a valuable commodity.