“Pepsi is funding the research and development, and paying royalties to Senomyx, which uses HEK-293 (human embryonic kidney cells) to produce flavor enhancers for Pepsi beverages.
“Using isolated human taste receptors we created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor,” says the Senomyx website.”
I remember a simpler time,, when they just had a taste test. The old pepsi challenge.
-——“Pepsi is funding the research and development, and paying royalties to Senomyx, which uses HEK-293 (human embryonic kidney cells) to produce flavor enhancers for Pepsi beverages.
“Using isolated human taste receptors we created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor,” says the Senomyx website.”-——
Just ordinary business.
God help us!