I noticed they suspended their advertising but did not cancel... betting they are waiting for it to cool down and then will try and get back on...
Yes, I noticed this as well. My guess is they're getting hammered on this, and are probably regretting this decision. What makes this suspension even more ridiculous, is that they announced it even after Rush's apology! If I were Rush, I'd permanently suspend ProFlowers. They showed NO loyalty to Rush or those of us in his listening audience who made many purchases from them.
Yes you are right. These sponsors will lay low for a few weeks til this blows over than ease back into their advertising when the coast is clear.