[Kenny]

Do you think negative ads are backfiring?

[GonzoGOP]

Do you think negative ads are backfiring?

Just hitting diminishing marginal returns. He took out Cain without spending much money, just a whisper campaign. The first time he hit Newt Iowa it did real damage. The second time he hammered Newt in Florida had to go 99% negative with a multi million dollar barrage to get the same impact. You just can't up the game much more than 99%.

If it was actually backfiring you would see Romney's numbers go down, but he is still at 24%, same as he would be if he did absolutely nothing. So it isn't that it is hurting Romney, it just isn't hurting Santorum as much now that people are used to seeing it.

[Mountain Mary]

Do you think negative ads are backfiring?

Yes.

[stilloftyhenight]

Yes. I think people are tired of the negatives and now want to hear what they will do. I think continuing to go negative on the candidates every time she was on camera cost Bachmann her spot. A certain amount, yes. After that, get back on message.