“It was orginally made by Ludens, and was similiar to Butterfinger only softer and MUCH better.
It was covered in milk chocolate with almonds on top.
Hersheys bought it and discontinued the almonds.”
Not Ludens, Curtiss. one of the great companies absorbed by Mars/Hershey/Nestle oligopoly. Like Leaf, Peter Paul, Bonomo, Heide, nd whoever used to make goobers, Raisinets and snocaps, among others.
Hershey Foods Corporation acquired Luden’s brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986.[6] For many years, the bar included two whole almonds on top of the bar but these were taken out in the 1990s.
http://en.wikipedia.org/wiki/5th_Avenue_(candy)
Butterfinger- Curtis Candy Co
Their first confectionery item was Kandy Kake, later refashioned in 1921 as the log-shaped Baby Ruth. Their second confectionery item was the chocolate-covered peanut butter crunch Butterfinger. In 1931 Curtiss marketed the brand by sponsoring famous air racer, John H. Livingston, in the Baby Ruth Aerobatic Team flying the air-racer Howard “Mike” at airshows, and sponsoring Livingston’s Monocoupe racer in the 1934 MacRobertson Air Race.[1] [2]
In 1964, Standard Brands purchased Curtiss Candy Company. Standard Brands merged with Nabisco in 1981. In 1990, RJR Nabisco sold the Curtiss brands to Nestlé.
http://en.wikipedia.org/wiki/Curtiss_Candy_Company
In 1986, Hershey’s began a brief foray into cough drops when it acquired the Luden’s cough drops brand. But by 2001, the brand had been sold to Pharmacia,[22] and Luden’s eventually became a product of Prestige Brands.[23] Hershey’s kept Luden’s 5th Avenue bar.
http://en.wikipedia.org/wiki/Hersheys
Interesting analysis of candy:
http://www.waynesthisandthat.com/candybars