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Another AJC article:

.....[Mason-Dixon managing director Brad ] “Coker said if he were advising Romney he would urge the front-runner for the nomination to focus elsewhere and let Gingrich have Georgia.

“If Romney bypassed Georgia and put his emphasis on other places, nobody would think much of it if Newt won Georgia,” Coker said. “I don’t think Romney wants to carpet-bomb Newt in Georgia because he’s going to need Georgia in the fall. He pulled everything he had out of the magazine to win Florida. I don’t think he’s going to do the same thing to win Georgia.”

...Audrey Haynes, a political scientist at the University of Georgia, said the Mason-Dixon poll shows real danger for Romney. His high negatives — 23 percent of respondents had an unfavorable opinion of him, second only to Paul’s 42 percent — speak to the conservative nature of the Georgia electorate, she said.

“Romney needs to mobilize moderate voters in Georgia and hope for a strong crossover vote from Democrats,” she said.”

http://www.ajc.com/news/gingrich-leads-in-ga-1346125.html