I wish he just had dropped the bomb without fanfair. Just do it before it’s too late.
It’s the fanfare that is part of the strategy.
The other side doesn’t know what the video is, but feels a need to defend and so they show their hand while trying to defend the unknown. Sometimes, unknown information is allowed to slip and also they say things that eventually shows them to be lying.
This is done to cause the other side to make a mistake.