Ron Johnson told Steve Jobs he was leaving Apple for JC Penney
Johnson describes the move as very similar in comparison to his move from Target in the late 1990s to Apple
NEW PLAN for JC Penney:
Johnson broke down the plan into the retailing six P’s: Price, Personality, Product, Promotion, Place and Presentation.
With the new plan, instead of getting people in four times a year, JC Penney hopes to draw them in just once a month. If they’re successful in that, they’d triple their business from promotions.
Along with the new logo, in hand with the 12 promotions a year, each month will receive a color. That color will be reflected on the outside of the store with lighting fixtures, in the 96-page booklet JC Penney will mail to its customers and inside the store in the frames and photos.
Classic JC Penney brands such as IZOD, Arizona Jeans, Liz Claiborne and St. John’s Bay already have plans for their shops in the works. New partners such Martha Stewart and L’Amour by Nanette Lepore will also have stores.
QUOTE: “I didn’t come here to improve. I came here to transform. Every single leader in America who works to improve their business year after year...can create gradual results, but the only question is, how fast did you improve compared to someone else? You don’t fundamentally change your position in the marketplace.”
Wonder when Penney’s will be introducing their ‘Jerry Sandusky’ line of men’s clothing?
Sounds like that other Bozo who wanted to fundamentally change America. Lotsa luck, sucka.