[July4]

The ad was emotionally appealing, but Detroit’s not coming back. Go look at it. Check out the people—no jobs, no education, no ambition.

[Riodacat]

You guys probably forgot what you should have learned in you introductory marketing class in your MBA program.
Advertising is about creating awareness and attitude.
The fact that everyone is talking about the ad today mans that awareness gets a checkmark and an A+.
Those who hate the domestic cars, Chrysler, bailouts or the current administration aren't going to change their attitude.
But for those who are indifferent to any or all those factors or are positively inclined, then this ad will have a positive impact on their attitude - again, this ad gets a checkmark and an A+.
So, for what it is intended to do, this was a brilliant ad.

[conservaKate]

I hope you’re wrong about Detroit...have family there who have seen the steep decline. Very hard to stay in positive frame when you live around the Detroit area.

As for the Clint commercial. Call me naive, I liked the pro American aspect. As in don’t count us (the US) out. We may have been knocked down...but our American spirit won’t keep us down for long. I really thought it was a rah, rah, go USA! USA! USA!

To me it could also have been about our ability to come back after 9/11. I sure didn’t read any pro Obama into it. Clint’s always been a California conservative...at least in my mind. I loved his gruff, Dirty Harry voice that read, “make my day” and underestimate the USA at your peril.