people always say they hate negative ads and they always work
Unfortunately that seems to be the case. I think part of the reason is that such a large fraction of the population is simply disconnected from political reality, and are susceptible to believing whatever mush gets poured into their brains via the media. A candidate like Newt does well with those who understand the issues and are engaged, but I’m afraid ‘we’ are the minority.
Observations about Seniors may or may not be correct, I don’t know, but regardless of age, a lot of people simply aren’t paying attention, and that’s both scary and sad.
How would a positive ad work? Tell everyone your opponent is great or just tell everyone what you’re going to do if you win?
Negative ads are the only kind there are in politics.