There used to be an adage that there wasn’t any such thing as “bad” publicity — I guess Florida put the lie to that one.
Indeed. However; what was working for MItt; was not just using 'bad' against Newt; but fraudulent. . .by context.
Not only is 'God in the details of life' but as well; the 'Devil is in the details' as well. Just depends whose working 'which' side; and to what purpose.