All of that is quite true. It does not unfortunately affect the reality of the numbers.
From the article at WP:
"..The poll found that among overall Americans, Romney is rated very or somewhat positively by 31 percent, while he’s rated very or somewhat negatively by 36 percent..."
Newt is rated very or somewhat positively by 26 percent. Newt is rated very or somewhat negatively by 38 percent.
Sorry, Newt has worse numbers. Anything you read from an operator like that is bound to be filled with lies and omissions.