MSM and the DNC lost control of the masses because of the web.
They want it back.
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Prezactly!
They can’t stuff toothpaste back into the tube. The way people work, socialize, relate, use and employ media and even THINK has been irrevocably altered for the foreseeable future, and their response to any threat to THEIR status quo as represented by the old-media powers is going to be downright ugly.
Perhaps even Fourth-turning level ugly.