[Deaf Smith]

I think you missread my post.
The hearse stayed in service for the O’Neals for a few more years and then another funeral home bought it for use.
http://latimesblogs.latimes.com/nationnow/2012/01/kennedy-hearse-auction-arizona.html
“Does it look the way it did back then?

A collector — a member of our club — owned it after the second funeral home painted it a brown, sort of a dark gold color, and he repainted it white and restored it in the 1990s.”

[Charles Martel]

Car collectors who have "thing" for hearses... enough of them to form a club, even. Who knew?

I'm afraid to look, but I'll bet there's even a website.