All you have to do is compare the business model at BB vs how it was say, 10 years ago, with the how other retailers like McDonalds have innovated and changed.
BB is going the way of the Sears catalog.
All I can tell about McDonalds is that they have gone 100% black with their marketing. Every commercial I ever see with them is all black, their music they use is styled to appeal to blacks.
Course I don’t eat ammonianized beef products anymore.