So, that is how elections are won, huh? By appealing to the shallow?
We should choose our candidate based on how the shallow respond to him/her.
Hmmmmmmmmmmmmmmmmmmmmm. I'm not so sure I buy that...
"Hope", "Change","Yes We Can", "I'm not going to have to worry about putting gas in my car. I'm not going to have to worry about my mortgage."
You're joking, right? If you don't appeal to the shallow, you have zero chance. It's a cruel but undeniable fact of political life. What would motivate you to deny something so obvious?