Romney saw all those polls that showed Obama losing to the “generic” Republican and decided to become that guy.
In fact that is all he is. A generic Republican. Nothing of distinction, no baggage, no long-held core principles other than a commitment to do whatever his advisors say he has to do to win (classic VC attitude)—poll-driven positions and poll-driven strategy.
What Mitt fails to understand is that Ronald Reagan did not win simply because he had good hair and a nice smile.
Romney - the generic loser.