Had they not presented Herman Cain repeatedly throughout news cycle after news cycle as a person who had a 'history', and when floored by the allegations, presented that as 'evidence' of 'guilt' (even though the alleged offenses were "not sexual in nature"), it might not have flown.
Then they trotted out Buy-a-lick in a pushup bra and treated her like one of the 12 even though she wasn't credible, either (but what self-respecting Mandingo or 'flyover country' knuckle-dragger could resist those boobies, eh?--not) and firmed up the flimsy foundation.
The they trotted out one more, no one knew about and directly attacked his marriage.
Crap, Cain couldn't speak to substantiative issues, and it amounted to a denial of service style bombardment of his candidacy, not to mention an attack on his family as well.
And to think, there were suckers here who not only fell for that ploy, but helped push it.
And the American public fell for it--yet again.