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The paradigm for all political ads since I was a kid fifty years ago and probably before was to drill home a simple message to semi-ignorant, unsophisticated voters. Trying to educate the voter was a waste of time. Today, like yesterday, most political ads try to focus on simple ideas repeated relentlessly with the occasional nasty swipe at the opponent. Typical ad: Pubbie good, Democrat bad. Or vice versa. I understand trying to be short and sweet with a little optimism mixed in i.e. Reagan's "Morning in America" ads, but what's wrong with trying to educate the voter a tad? Just calling Obama a communist or a crook won't do it. Even though he is a communist and a crook.

The Pubbie who gets the nomination will have to design ads, and speeches, that educate the voter while inspiring him. In short, the Pubbie nominee should be able to sell free-market economics to the voter. A few well-deserved bombs tossed at Obama won't hurt, but I'd like to see smarter ads.

In short, the Pubbie nominee should be able to sell free-market economics to the voter. A few well-deserved bombs tossed at Obama won't hurt, but I'd like to see smarter ads.

I agree....but it won't happen....because it won't change anything.

Do we honestly think a half black half latino inner city "voter" is going to "buy" an arguement about "free market economics"???

Do we honestly think a young soccer mom with three kids who voted for the stain last time because "he is so dreeeeemmy" is going to change her mind because of an ad about "free market economics"??

Do we honestly think the father of four with an ill wife who is hanging on financially by a thread is going to change his mind and vote for "the rich" (rino, conservative, tea party, republican) who they believe will put a quick end to their government benefits because of an ad on "free market economics"???

How about the other blacks, inner city voters, illegals, under or unemployed, socialists/communists, and assorted free-loaders (moochers)....think they'll change their minds listening to some old white rich guy telling them about "free market economics"???

No! But a great thought...great message. And just like Limbaugh, the ads would preach to the choir and change no voter's mind at all.

Last election, the popular vote was (approximately) 69.5 million for the stain, and 59.9 million for the rino.

Given the current crop of rino candidates, the economy, and the very effective message from the stain's camp all about "the rich" and fear.... the 2012 turnout will be: 72.2 million for the stain, and 60.4 million for whatever rino winds up being the nominee.