Edison had an elephant electrocuted to try to get his picked.
http://www.youtube.com/watch?v=Gr6xBz-h99U&oref=http%3A%2F%2Fwww.youtube.com%2Fresults%3Fsearch_query%3Delephant%2Belectrocuted%26oq%3Delephant%2Belectrocuted%26aq%3Df%26aqi%3D%26aql%3D%26gs_sm%3De%26gs_upl%3D5751l10835l0l12163l8l8l0l0l0l0l2538l2538l9-1l1l0
Edison was.....an interesting man.