I think that cult-of-personality ventures (OWN, GBTV, etc.) are just doomed to fail. The brand is driven by a single personality, rather than a particular subject matter (CurrentTV, RightNetwork, etc.).
If the personality tarnishes their own personal brand, all the associated programming gets targeted.
Had Glenn Beck worked with other people and created a channel associated with a movement, philosophy, etc., rather than his ego, he’d do better.
I’m also not paying $100 per year or whatever to listen to a few hours of ANYONE, especially when I get what I need FREE on the radio.
OWN is doomed because she publicly and passionately tied herself to one of the worst presidents of all time.
GBTV is doomed because it’s too ego-driven and cost-prohibitive.
“one of the worst presidents of all time.”
Not “one of”.