What each and every one of the so-called adults in this did, the same sin they all committed was "protecting the brand". There was so much money involved that it was imperative that 'the PSU brand' be protected at all costs, no matter if some children suffered under Sandusky (and possibly others) as a result.
That this type of thinking is erroneous *should* have been obvious to 'college educated' people, but was not, is a sad commentary on our times. It is also indicative of something I personally have held to be largely true for quite some time now. That something is that the end product of college isn't so much an education, as it is a complete indoctrination.
Thus, they were either unwilling, or even more shocking, unable to see that the steps they took in 'protecting the brand' lead, in the final analysis, to 'the brand' becoming worthless, and an object of utter scorn. Let those who have been indoctrinated in the Gospel of Marx take heed. The end most emphatically does *NOT* justify the means...
the infowarrior
Excellent analysis.
And, btw, even the local PR experts (CBS affiliate TV-21 out of Harrisburg, PA), agreed with that bled over once this story broke:
...the general consensus among local experts is that Penn State was not thinking of the kids when the news broke, they were thinking about their brand, and that was a terrible decision. “Penn State overruled everything,” stated Soni Dimond of Soni Dimond Media. “The image of Penn State, the brand was being protected and the children were not.”
Source: Penn State's handling of Sandusky sex scandal has been a PR nightmare, say experts