This group of Christmas tree growers had worked on this project for over three years. It's the same program used by the National Cattlemen's Association's "Beef, it's what's for dinner" campaign and the dairy farmers' "Got Milk?" campaign.
Good find. I remember the “Got Milk” campaign. Very effective. I just assumed it was the dairy farmers’ association that produced the ads, not the Agriculture Department.
I find it very disturbing that the government should get involved in such ad campaigns, and pay for them with taxes or “fees.”