They've earned it...
Any sponsors that renew their Penn State athletic event sponsorship should have their marketing head examined and be properly boycotted.
I'm a Penn State fan and I would give JoePa the benefit of the doubt if this was about bling or recruitment and I know Paterno doesn't approve of this perverted behavior but he was protecting the "Old Boy Network" for absolutely the wrong thing. For that lack of judgment he needs to go.