The Bush campaign put some flyers out on McCain about something. I remember McCain going crazier than normal.
I remember a debate where GW showed a flyer to McCain, saying that they were put on cars around the area. McCain said that he had nothing to do with it. GW then asked McCain why his name was on the bottom of the flyer. "McCain for President".
W had him dead on as McCain sputtered another denial.
McCain was busted playing the same games he accused W of. It was a very cool scene.
From what I remember, there were fliers and robocalls done to start the rumor mill going, though they were all done “anonymously”, I’m not sure if it was tied concretely back to the Bush campaign. There was also a push poll done that asked something like “Would you be more or less likely to vote for McCain if you knew he had an illegitimate black daughter”, after he had appeared on TV with his adopted, dark-skinned Bangladeshi daughter.