If you are in any leadership in any field, you know how to cut the crap, and debris, and so do your employees. Even a butcher, cuts the fat and gristle, and sells the good stuff. Get with the 2011 mentality or stay stuck in 1990.
How is Golden, Mozzaloaded and rice flour crust cutting the crap? Sounds like gimmickry to me.
Just like 999 and Electric fences.