And I know the world of television ads.
Rush Limbaugh will go ballistic (in favor) of something like this. It is pure parody, comedy, irreverence (towards liberal PC in our society which just about everybody hates having shoved down their throats for 20 years), with a dash of political psy war. I love it. Libs won't know HOW to handle it, it is so out of their league and above their tactical level of thinking.
(And I myself am not even a smoker nor do I appreciate smoke.)