Cain has a new guy running his advertising.
Here’s the info in this link.
http://adage.com/article/campaign-trail/herman-cain-turn-viral-gold-real-cash/230587/
I know that Obama used FB and TWITTER, etc. last time around; however, that was in conjunction with a lot of other stuff.
How this will work "for" Cain, I don't know. I am not any kind of "expert" in this matter and don't claim to be one.