Wasting money on this kind of thing says that he isn't fiscally responsible, so in that aspect, yes, it's important and does mean something.
He already has a base who likes him and that's who this thing ( it's hardly an "ad" ) is directed to.
And as far as what the thing "says",it's being taken as a "blank slate", though it truly isn't one, by his supporters here. And THAT is a shame!
How much money do you think he spent on that ad anyway? Not that much I’m sure. It’s not like it was a paid actor - it’s his chief of staff :-)
I don’t agree that this ad just speaks to his base.
I voted for Cain in the primary. He lost.
My mother lived in another state. She only heard of Cain because of me. She only paid attention to him because of what I had to say about him.
If I could forward this ad to my mother today, she would have sat up and listened. She would have then passed it on to her friends. I know that instinctively. This ad would have made her take a look to see who this man was. And after that look, she would have researched him and listened to him.
After that, she would have been informed about him. Then she could have decided whether or not to vote for him.
It could go be effective as a way of getting people to take that “first look”. Because I believe this ad has a “likeable” message to it, even if everyone here doesn’t agree.
I also believe the media will talk about this precisely because of the smoking. And if they’re talking about Cain he gets more exposure.
I remember growing up as a young teen and declaring my independence from the establishment by smoking a cigarette on school grounds.
Fast forward into adulthood, and I now find myself once again rebelling against an establishment of RINOS and Big Government who are forcefully trying to control me and you.
However, lighting up a smoke today symbolizes that it is now time for all of us to be John Wayne American heroes with a cigarette dangling from our lips and to fight fiercely for the freedoms that the establishment wants to take away from us.
As they say in the military, “”Smoke ‘em if You Got ‘em” because the “The Smoking Lamp is Now Lit”.
Oh, please. Mr. “Fiscally Irresponsible” has NO campaign debt, and is on top of most polls.