That is the way the free market is supposed to work. An increase in price of a good or service tends to lead to a decrease in demand for it.
” An increase in price of a good or service tends to lead to a decrease in demand for it. “
In an economy largely driven by ‘asset bubbles’ (say, us, the past 20 years) this truism gets forgotten - but, like gravity, when it reasserts itself, it usually leads to pretty disastrous results....