“It’s not YOUR vote they are after. They are going for the undecideds; not political junkies who are not familiar with the candidates and will only be reached through television. Candidates have to counter misinformation, promote themselves with soundbites, and get “top of the mind” awareness. Politics is marketing your message.”
Well their money hasn’t been too effective yet. Cain’s on top, one is on life-support, and the other is stagnant. Forgive us if we have trouble seeing why Cain must lose.
You don’t use that money during this “polling” period, you save it for right in front of each primary. That’s why Perry is still sitting on 15 million...he’s going to flood markets, especially SC and Florida.