Posted on 10/06/2011 10:23:04 AM PDT by ruralvoter
Many consumers are irked by the catalogs, credit-card pitches and other "junk mail" they receive. But the U.S. Postal Service loves itand wants to deliver more.
The agency, beset by historic losses and a plummet in first-class mail, is running promotions, easing rules and planning television and radio ads to encourage more businesses to send pitches by standard mail, the official term for bulk mailings used by marketers to prospect for customers.
"What we want to do is to make standard mail more interesting for customers so we can grow the total volume," Postmaster General Patrick Donahoe said in an interview. "We don't call it junk mailit's a lucrative avenue for anyone who wants to reach customers."
(Excerpt) Read more at online.wsj.com ...
The Republican National Committee and the Senatorial and Congressional committees are the most persistent and annoying junkmailers.
They won’t return junk mail; only first class. The junk mail you refuse goes into their trash. I know because I’ve asked.
I remember an old Fritz Leiber story - “The Last Letter”. A guy tries to send a personal love letter to some girl and it crashes the postal system that only handles advertising. Dated, like many old SF stories, but we seem to be headed in the same direction.
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