“We wanted it to be better. Isn’t that what long-term brands do? They reinvent themselves.”
Ask Coca-Cola.
Yes they do.
I hope they make a better burger rather than reinventing themselves by selling oatmeal like McDonald.
Start by making it not revolting. I've only had one Wendy's burger in my entire life, and it made me sick. The bun was completely soggy, the meat was not done in the middle, and the lettuce was so limp, it drooped over the edge of the bun like one of Dali's clocks.
I did like their hot dogs, though, when I still ate stuff like that.
Coca Cola changed its formula a few years ago, making it sweeter. There ensued a public outcry against the change. Coke went back to the original formula calling it Classic Coke. Recently they dropped the Classic name and it’s now Coca Cola again. Don’t know whether it went back to regular cane or beet sugar (which many prefer) as the sweetener instead of the high fructose corn syrup widely used.