August usually brings in the back to school crowd.
Retailers put things out in July, so I think back to school gor rather spread out over 2 + months.
IOF there are more & more home schoolers, then the cost of your back to school budget gets dropped significantly.
I predict sales will be up in the last quarter of the year. TV anchors will have stories of how wonder this “Obama Season” is. People will be spending while whistling, and singing “Obama Carols”. For the first time in many years people will be lining up early the day after “Obamagiving” to prowl the aisles looking for bargains. All will be Wonderful according to the LSM. /sarc