The problem is if we the Sheeple make any sort of judgment.
If you think about it, the spokesperson represents the authority that will be preparing the case evidence for trial. If the spokesperson says This is yet another example of how murderous Jihadists are killing Americans then the trial will be short and the perp will walk free. The failing of the spokesperson was to attempt to tell us, the public, how we SHOULD be acting and thinking. The spokesperson should have made the simplest statement of the facts possible and not elaborated on how you or I should act or think. Then, the spokes person should take questions and restate the facts with no emotion and no inflammatory language.
Unfortunately, spokespersons cant resist telling us how to think, act and feel.
It reminds of when I took flight a few weeks after 9/11. They had the National Guard posted in the airport. I remember going through security and there was this little slip of a girl dressed in fatigues holding a rifle that weighed more than she did. She looked like she was dressed for a Halloween party.