If they polled Freepers, or subscribers to Human Events, or people who have joined a Tea Party organization, they'd probably find 90+% want Palin to run.
But there are tens of millions of Republican registered voters who have never done any of those things.
Tens of millions.
So you see, that's your problem right there. Hang around at FR all the time, and it's easy to get suckered into the notion that Freepers are the majority of the GOP. We're a segment of a segment of a segment.
From the actual poll:
The groups most likely to support Palin running are white evangelical Christians (30 percent) and Tea Party members (28 percent). Still, majorities of those groups do not think she should run (62 percent and 66 percent respectively).
Apparently, 28% of Tea Party members want her to run, and 66% do not want her to run.