I can tell you how...and why MSNBC hired him.
Sharpton's role on his new show is to stir up hatred towards the Republicans, in particular, the Tea Party. Obama and the Democrats know that they are not going to win on their record, as their record is horrible. So there will be no "Morning in America" campaign for them. And certainly we are not going to be hearing (at least from them) the famous question "Are you better off now than you were four years ago" that delivered to Reagan a landslide re-election victory.
The only way Obama can win is by destroying his opponent. And Sharpton is being setup in his new gig to help do just that. I'm sure that MSNBC and Obama were giggling like schoolgirls about this last week in Martha's Vineyard.
This is going to be the nastiest campaign in our lifetime. Of all the candidates, I think only Sarah Palin is tough enough to withstand the attacks that are to come.
I had to do a post of/from his first ‘official’ (new name) show episode which was on Monday. See if he disappoints you.