Schedule the address for 11AM EDT.
So that RUSH can use his entire show to mock it.
Has Obammy ever been on time . . . 11am would end up being 12pm.
I though of that also, however at least one person in the WH is smart enough to know to not do anything major when talk radio can immediacy attack it. Now they might start it at 3:01 PM, but not 11 AM.