How many techniques are there that are used to manipulate individuals and groups of people?
Just the one I'm using now. ;-)
Frankly, Obama's not all that great, technically-speaking, especially absent his TOTUS. What he does have is a fawning media and an experienced political operation whose directors understand the power of presentation. Think of the background imagery for all his speeches: same colors, same font, always. The stage's design elements are always symmetrical. His clothes: dark suit, with a complementary single-color tie. And of course: The Logo, incorporated wherever and whenever possible.