It is. It's all Irene, all the time. It's like the Sham-Wow commercial from hell.
The weather channel has been so obviously invested in hyping this storm, they’re running a non-stop graphic which covers about a third of their screen, with what appears to be an entirely artificial loop of speeding clouds and wind-blown trees.
Mind you, it appears it’s entirely fake. It just runs and loops, the apparently fake clouds and the apparently fake trees being blown by the apparently fake wind.