IIRC he was asked the question (paraphrased) "How can you proceed with your efforts without the support of your as yet undeclared candidate?"
His reply,
If this spirit and discipline is prevalent with the Iowa Palin TP troops and can be transferred to other states, and especially the battleground states,there's a fresh gale force wind coming. And I do believe she will have long coat tail effect down ticket.
I think that’s especially so the more people see her approach as a genuine grassroots alternative to selling her soul 1000x over to big donors with their own crony agendas.
I think she’s trusting in her skill with the media to keep the air costs down and the likes of Peter Singleton to keep the ground costs minimized.