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Burger King's "king" getting the ax: report
CBS News ^
| August 19, 2011
Posted on 08/19/2011 8:44:24 AM PDT by ConservativeStatement
(CBS News) Things are apparently changing at Burger King -- and the king himself is reportedly taking the fall.
According to USA Today. the fast-food chain is de-throning its "king" character as it gives its menu more fresh, healthy options.
So -- no more commercials featuring that frozen smile.
The newspaper calls Burger King's plan "the first of many steps to reinvent itself over the next year," making its advertising target Mom rather than teens, and stressing healthy items on its menu, including some new ones.
(Excerpt) Read more at cbsnews.com ...
TOPICS: Business/Economy; Culture/Society
KEYWORDS: advertising; burgerking; ethnicfood; mascot
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Regicide?
To: ConservativeStatement
If they ditch the Whopper, or change it, I’m not going back. Sad, considering that’s one of the better fast food burgers.
2
posted on
08/19/2011 8:46:19 AM PDT
by
arderkrag
(Georgia is God's Country. LOOKING FOR ROLEPLAYERS. Check Profile.)
To: ConservativeStatement
Well that does it. I am never eating there again. /sarcasm
3
posted on
08/19/2011 8:46:59 AM PDT
by
w1andsodidwe
(Barrak has now won the contest. He is even worse than Jimmah.)
To: ConservativeStatement
4
posted on
08/19/2011 8:48:13 AM PDT
by
Fido969
To: Shimmer1
They are eliminating The Stalker.
About time!
5
posted on
08/19/2011 8:49:00 AM PDT
by
null and void
(Day 938. The mob is decisive when the law is not.)
To: ConservativeStatement
6
posted on
08/19/2011 8:50:51 AM PDT
by
dfwgator
To: ConservativeStatement
7
posted on
08/19/2011 8:52:01 AM PDT
by
iowamark
To: arderkrag
At a business symposium we attended a few days back, someone from BK kind of blurted out that their 88c Whopper special on 8/8 saved the company in the short haul due to the popularity of the promo.
8
posted on
08/19/2011 8:52:30 AM PDT
by
max americana
(FUBO NATION 2012 FK BARAK)
To: Fido969
9
posted on
08/19/2011 8:52:52 AM PDT
by
dfwgator
To: ConservativeStatement
Hold the pickle, hold the lettuce.
10
posted on
08/19/2011 8:52:52 AM PDT
by
tlb
To: ConservativeStatement
To: ConservativeStatement
Good. The king always reminded me of a pervert.
To: dfwgator
Not much of a loss, but the one with the King running down the Football Field was a classic
13
posted on
08/19/2011 8:53:36 AM PDT
by
DAC21
To: dfwgator
To: ConservativeStatement
It was good to be King
15
posted on
08/19/2011 8:55:01 AM PDT
by
xp38
To: iowamark
Best caption I've ever seen for this pic:
Where is your God now?
16
posted on
08/19/2011 8:55:52 AM PDT
by
brewcrew
(Life is tough. It's tougher if you're stupid. --John Wayne)
To: Fido969
He is kind of creepy. The ONLY thing that scares me more than clowns...is the Burger King king. (/shiver)
17
posted on
08/19/2011 8:59:53 AM PDT
by
moovova
(“There is nothing wrong with our country,” Obama said in a speech at a Holland, Mich. plant.)
To: ConservativeStatement
18
posted on
08/19/2011 9:00:52 AM PDT
by
LearsFool
("Thou shouldst not have been old, till thou hadst been wise.")
To: ConservativeStatement
19
posted on
08/19/2011 9:07:17 AM PDT
by
tbpiper
(Sarah Palin is the antivenin for the Obama poison)
To: ConservativeStatement
20
posted on
08/19/2011 9:07:29 AM PDT
by
tbpiper
(Sarah Palin is the antivenin for the Obama poison)
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